If you are planning to list your home for sale, you probably already know that you need to prepare your home for the market. This is called staging! The point is to create the most attractive, welcoming version of your home to entice buyers into the home and encourage offers. Wouldn’t it be great to find someone to buy your house in 7 days? To do that, you need to make your listing look as good as possible. Professional photography is the best way to attract those buyers.
Most home buyers now start their home search online. More than 90% in 2015 used resources on the Internet to research properties that meet their needs. The photographs displayed in your listing are your first opportunity to showcase your home to potential buyers. Your online listing must create interest or these buyers will never see the house in person.
Studies show that using professional photography is instrumental in selling your house quickly and for the highest sales price. Online listings with professional photos receive significantly more views than those without. Buyers tend to linger on the site longer as well. Emotion is the number one reason why buyers schedule showings. By properly presenting your home online, these buyers want to see more. This exposure results in more in person showings of potential buyers and more offers.
I Have A Nice Camera
Professional photographers do far more than snap pictures with the right lens. They understand how to create the right emotional response in the viewers. They have experience working with listings and homes and normally they specialize in real estate.
Creating appealing listing pictures requires an understanding of real estate marketing itself. Your photographer should have experience working with homes and architectural design. The right professional real estate photographer will understand these aspects of the work.
A professional real estate photographer is an artist. As they move through your home, they know what shots will showcase your home to its best advantage. This is not a picture of the kid’s bathroom toilet. They will consider which room or area is the best feature of your home, and concentrate on creating an emotional response.
If your home boasts a beautiful backyard or exceptional view, you can expect the photography to feature these elements. If possible, they will include these features in other pictures, such as emphasizing a great view from the kitchen window.
Staging The Photography
You already know that homes must be staged to some degree for sale. Buyers must be able to envision themselves living in your home. If you have hired a professional stager, your photographer will work with them to arrange each room for a beautiful photo.
Even if you are not using a stager, your professional real estate photographer will stage the room for their pictures. Some will have their own props available or they could remove small pieces of furniture and personal belongings to depersonalize the pictures. Small adjustments can make a large difference in the final product.
Finding The Best Angle
Photography is about lighting and angles. A good photographer can bring out the best in your home by using these techniques in their shots. Professional pictures can play with light and position to allow your home to appear spacious and bright. This could include extra lighting to illuminate a dark space.
Finding The Shot
Great pictures take time. The professional photographer will consider every aspect of the home. This could include the time of day for the shoot, based on the location of the home. They will also carefully create each shot in a room, and will probably take many pictures of the same area to make sure they have the best possible view. This gives them options in the editing process.
By utilizing their staging techniques, the professional photographer will compose the shots to show off the best each room has to offer. They consider the unique architectural features as well as lines and curves to create a visually appealing photograph. While the emphasis is on producing inviting listing pictures, elegant photography has been proven to create more action on potential buyers.
Once the raw photographs are completed, the professional photographer will use the latest in editing tools to enhance the pictures. The pictures will be adjusted and cropped. The photographer will adjust the exposure and colors so that each picture represents the best your home has to offer.
What Pictures Sell Homes?
It’s unnecessary to provide pictures of every corner of your home. In fact, there could be areas which are best left out of the listing entirely. The listing should have pictures of the main areas of the home. Your agent and photographer will help you determine which rooms and spaces showcase your home the best. Be careful not to exclude important rooms or the potential buyers might wonder why.
A beautiful shot of the front of the home and yard is essential. A listing without a picture of the house itself will invite speculation. Spend the time and money to prepare the front of your home for the pictures and showings. Before the photographer comes, clean the yard and trim over grown plants or hedges. Consider planting fresh flowers and make any needed repairs to the façade. Remember that this is often the first picture presented in the MLS and the first impression buyers get of your home.
Once your exterior is captured, it’s time to move to the other parts of you home. While your agent and photographer will make specific suggestions. Listing pictures should include:
- Master Bedroom and bathroom
- Main living areas
- Special rooms or features, such as a bonus room, wine cellar, media room
- Community amenities, if applicable
Show anything which makes your home unique. This could be a kids’ suite or collector’s garage or maybe a lovely water fountain or fireplace mantel. Chances are that the same things you love about the home will also appeal to your buyers. The photography should reflect this.
Professional photography is no longer reserved for luxury property listings. More and more agents are seeing the value of beautiful pictures. Make sure your home stands out among the sea of listings as potential buyers sort through properties online. Professional photography will help you sell your home faster and for a higher sales price than those without. Present your home in the best possible light to attract those buyers and encourage them to visit and write you an offer. You may even find someone to buy your house in 7 days!
If updating, renovating and preparing your house for professional photography is too big of a project for you and you’d rather sell your house in its “as-is” condition, call Express Homebuyers for a fair cash offer. Dial (877) 804-5252 and speak with a homebuying specialist today.