Your business can only grow and improve when YOU grow and improve. That’s why personal development is crucial to your business development efforts. Reading – or listening to audiobooks – is one of the least expensive, most accessible ways to increase your knowledge and build your skill sets.
According to a Pew Research Center survey conducted last year, 27% of American adults said “they hadn’t read any books over the past year.” That’s crazy! To help you build your real estate wholesaling business, here are five books I’ve found valuable and recommend you read.
The Ultimate Real Estate Investing Blueprint: How to Quit Your Job in 19 Weeks or Less by Sean Terry
Discover how to quit your job in 19 weeks or less by flipping properties in your spare time even if you have NO cash, NO credit and have never bought a house before. In this book you find the key to unlocking a huge vault full of money. This key will allow you to quickly and easily flip houses in your spare time banking you $5,000 to $20,000 per deal. The beauty about this business is you don’t need any money AND no one will ever ask you for you SSN to pull credit.
How to Win Friends & Influence People by Dale Carnegie
This legendary book was first published in 1937 and quickly became an overnight success. It’s since sold more than 15 million copies. Dale Carnegie’s commonsense approach to communicating has endured for all these years because his principles regarding interacting with people so that they feel important and appreciated and not manipulated are timeless.
There’s an updated version available now that address how we communicate today in the digital age, but the advice on how to express ideas, lead, and work efficiently remain the same.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
Michael Gerber has been called the World’s #1 Small Business Guru. Most successful business people have read this book at least once, if not several times. It was one of the first books that was recommended to me when I was starting out.
One of Gerber’s key points is most small businesses are started by “technicians,” (worker-bees who are skilled at something and who enjoy doing it). Technicians focus on doing the work, but don’t know much about actually running a business. He proposes that every business owner develop their skills as an entrepreneur (who sets the goals and directs the business toward them) and a manager (who ensures operations and financial aspects run smoothly and consistently), as well as a technician.
He then walks you through the life cycle of a business from infancy through mature business success, providing you with a complete business system that produces consistent results. You may have heard about the difference between working ON your business and working IN your business; that concept comes from Gerber.
Making Big Money Investing in Real Estate: Without Tenants, Banks, or Rehab by Peter Conti & David Finkel
The authors take you through their step-by-step model, explaining exactly what to do and how to do it. They provide strategies and share detailed checklists, marketing pieces, scripts, and forms. You’ll learn more about how to
- Negotiate the best price
- Overcome seller objections to close a deal
- Build an escape hatch and otherwise lower risks
- Buy property without having to talk with a banker
- Sell for top dollar through rent-to-own deals
Plus you’ll get to see almost 30 success stories and case studies so you can get an idea of what’s worked for others.
Of course no personal development reading list is complete without the classic Think And Grow Rich: The Secret To Wealth Updated For The 21st Century by Napoleon Hill. There are updated versions, but even though the writing style is outdated, I recommend reading the original version, first published in 1937, to get the full and valuable content.
This book is the result of Hill’s 20+ years of studying successful business people. He condenses what he learned into 13 principles to what he calls the “Philosophy of Achievement.” He also uses stories and lessons based on the lives of great inventors, businessmen, and teachers such as Thomas Edison, Henry Ford, and Dale Carnegie. One of the main points I got from this book was around setting very specific goals. (And I hear that was entrepreneur Daymond John’s biggest takeaway too.) My original copy is highlighted and dog-eared all over the place because there’s so much to note and refer back to. You’ll definitely want to read through this one more than once. In fact, as I’m writing this, I’m thinking it’s been a while and it would probably serve me well to go back and read it again before the summer’s over.
Let me know what you learn, how you’re able to apply it to your real estate wholesaling business and how your new knowledge benefits you.