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How Does the Holiday Season Impact House Sale Offers?

The holiday season is one of the busiest times of the year for retail stores, small businesses, online stores, etc. However, it seems to have the opposite effect on the housing market, especially urgent house sale offers. Why is that? Keep reading to discover how the holiday season impacts urgent house sale offers.
Joshua Martin

Joshua Martin

Fewer Offers, but Less Competition

During this time, the real estate market tends to experience a slowdown as people are busy with holiday festivities and may not be actively searching for a new home.

However, that doesn’t mean urgent house sale offers are completely affected. In fact, there can be some unique opportunities during the holiday season. For example, motivated sellers who need to sell quickly might be more willing to negotiate and accept competitive offers. Additionally, there may be less competition from other buyers, giving you a chance to snag a great deal.

On the flip side, keep in mind that some buyers may also be less active during this time, which could impact the number of offers you receive. It’s important to have a strategic marketing plan to attract potential buyers and stand out from the competition.

Increased Buyer Pool

During the holiday season, [more] people actively search through real estate ads. This includes individuals with available vacation time and a renewed emphasis on family and getting together. With this, you [can] attract a larger number of prospective purchasers for your urgent sale.

Maham Khan

Maham Khan

Head of Marketing at .
Pete Evering

Pete Evering

Business Development Manager at .

More Serious Buyers

Generally speaking, the holiday season is one of the worst times to put a house up for sale, especially for urgent sales.

However, while you may get very few offers, those offers will likely be more serious and motivated than you usually get during peak season. This holds largely true for regular market conditions. [However], with this affordability crisis and inventory shortage still going on, you’re not going to have a shortage of interested buyers, even during the holidays.

You may not get a bidding war for your property, but you will certainly get a couple of serious offers that will likely close without much hassle. This depends on where your house is located, of course, but for the most part, I think you’d be okay if you put it up for sale [during the holidays].

Potential for Settling on a Much Lower Offer

The holiday season is historically one of the slowest times for the housing market. Far fewer people are looking to buy a new home during the holiday season than during the summer, for example. Because of this, bidding wars are less common, and sellers may find that they aren’t getting that many offers in general.

If a seller is urgently trying to sell their home during this time, they may settle on an offer far below what they would ideally want or would otherwise be able to secure during another time in the calendar year.

Seamus Nally

Seamus Nally

CEO, .

This is a crowdsourced article. Contributors' statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.

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